Acura Units May Sales Document
PGA Tour Golfer Davis Love III Indicators Three 12 months Deal
PGA tour golfer Davis Love III has signed a multi-year sponsorship deal with luxurious automaker Acura. The sponsorship was introduced at the Honda Classic PGA event held in Palm Beach Gardens, Florida. This is the primary time Acura has endorsed knowledgeable golfer and the primary automotive sponsorship deal for Love. Below the terms of the contract, Love will probably be involved in Acura’s regional promoting, advertising campaigns, and seem at corporate events. Love may even put on an Acura brand on his left sleeve at tournaments.
“We’re excited about the opportunity to sponsor Davis Love III and look ahead to working with him over the next three years,” stated Dick Colliver, govt vice chairman, sales. “Davis is a high performer and a winner, the qualities the Acura brand stands for.”
Davis Love III has been a leading PGA Tour pro for almost twenty years and is at present ranked ninth on the planet golf standings. He has racked up 18 profession PGA tour victories, including two PGA Players Championships and a PGA Championship.
“I am thrilled to formalize my relationship with Acura and honored that they have cars jeffersonville selected me as their first skilled golfer for sponsorship,” mentioned Love. “I look ahead to working with them over the subsequent three years and of course, to driving an Acura.
Acura posted report February gross sales of sixteen,151 autos, surpassing the previous mark of 15,a hundred and fifty five set in 2004 and up 6.6 p.c versus last year based on the day by day promoting rate. Acura 12 months-to-date sales of 29,815 rose 9.eight % versus 2004.
Robust sales of the TSX, TL and RL sedans helped set a brand new monthly report of 11,453 for whole vehicles, breaking the file of 10,226 set in 2004. The TSX sports activities sedan set a new February sales file, up 34.7 percent compared to 2004. TSX sales of 2,638 items surpassed the previous file of 1,959 automobiles set last year. Demand for the 2005 Acura RL continued to grow with gross sales of 1,412 up 189.three p.c compared to 2004. Year-to-date RL gross sales of two,783 outpaced last year’s complete of 977 by 196.7 percent. The TL efficiency luxury sedan was Acura’s top-promoting mannequin for the seventeenth straight month with February gross sales of 5,934 driving the yr-to-date whole to 10,687.
“The TSX has become another sales pillar for Acura, as our lineup has change into stronger and extra diversified,” said Dick Colliver, executive vice president, sales. “The energy of our product is conserving Acura on monitor for another record-breaking 12 months despite intense competitors within the marketplace.”
American Honda Motor Co., Inc. as we speak announced plans to raise costs on 2005 mannequin year Honda and Acura autos a mean of $one hundred fifty or 0.fifty eight% on a sales weighted basis. This improve comes because of elevated operating prices, corresponding to rising costs of metal, and foreign money exchange fee factors. The increase affects all fashions besides Honda Element, Perception, Civic LX SE and Acura NSX.
Prices on the most popular Honda car fashions (Accord and Civic) will increase $100 to $a hundred and fifty, whereas light truck models (Pilot, Odyssey and CR-V) will enhance $200. Affected Acura fashions will enhance $200, apart from the RSX, which is able to improve $100. The new prices change into effective on autos assigned for delivery to Honda and Acura dealerships after February 13. Vehicles in present dealer inventories is not going to be affected by this change.
“We stay steadfast in our commitment to delivering merchandise of the highest high quality and value,” mentioned Thomas Elliott, govt vice chairman of American Honda Motor Co., Inc. “When considered within the context of product content material, efficiency, high quality and resale worth, Honda and Acura autos proceed to supply the strongest value propositions in the industry.”
The Honda Odyssey EX and LX lately received the 2005 IntelliChoice Greatest General Value of the Year award for the overall van class over $25,000 and total van underneath $25,000, respectively. As well as, the Civic Sedan, Coupe and Civic Hybrid earned finest worth awards in the subcompact and compact classes.
Acura Sports Coupe Honored on Spike TV’s Scorching New Awards Show
The 2005 Acura RSX Sort-S drove away with the “The Tastiest Tuner of 2005″ award on the first-ever “AutoRox,” a nationally-televised auto awards present airing on Spike TV, January 25th. Hosted by Carmen Electra and Joe Rogan (of “Concern Issue” fame), “AutoRox” honored and celebrated America’s ardour for the automobile.
In addition to the RSX, “AutoRox” handed out awards in a dozen different categories, with winners starting from the Ferrari F360 Spider to the Porsche Cayenne Turbo.
The “Tastiest Tuner of 2005″ award marks another accolade for the RSX, which has carved a stable area of interest within the vital “tuner” market and has gained an assortment of business awards since 2002. Available in two distinct models – the sporty RSX and the high-efficiency RSX Sort-S – the RSX serves as an important level of entry for the model, introducing efficiency enthusiasts to the Acura line-up of efficiency luxury vehicles.
Along with the “AutoRox” award, the RSX was previously named to Car and Driver’s “10Best,” Edmunds.com’s ” Most Wished Coupe Below $25,000,”and one in all Ward’s “10 Finest Engines.” With a high-performance i-VTEC engine, ample luxurious features, a racing-inspired cockpit and aggressive styling, the RSX has set a bold standard of driving pleasure and refinement within the sports activities coupe segment.
Marking its sixteenth consecutive file-breaking month, Acura posted record January sales of 13,664 autos, surpassing the earlier mark of 13,131 set in 2004 and up 12.7 p.c versus final 12 months primarily based on the each day selling charge, the division introduced today.
For the third consecutive month, the 2005 Acura RL set a new month-to-month gross sales file, up 203.7 % compared to 2004. RL sales of 1,371 units exceeded the earlier January file of 1,136 set in 1997.
The TSX sports activities sedan additionally set a new January sales file, up 30.1 percent compared to 2004. TSX sales of 2,246 items surpassed the earlier file of 1,870 automobiles set final year.
“The Acura division hit the ground operating this 12 months,” said Dick Colliver, govt vice chairman, sales. “The robust demand for Acura autos serves as a optimistic indication that the momentum we built throughout 2004 will proceed in 2005.”
The TL efficiency luxury sedan was Acura’s prime-promoting model for the 16th used truck kentucky straight month with January sales of four,753, up 2.2 % over last year. Continued strong demand for the MDX luxury SUV helped enhance sales to three,957, up 2.9 p.c versus last year.
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